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Our proposition
Unfortunately, division and conflict rule today's modern age. In this world full of straight lines and sharp edges, we are OVAL. A creative agency born in Europe that believes in the positive power of empathy. We bring people and brands closer together, simply by being closer to them. Through intuitive strategies, captivating creativity and seamless production, we deliver impactful brand experiences. Always created for people, by people.
Our values
Our values guide the way we work and act as OVAL. They are the fundamental beliefs and serve as a compass, providing direction and purpose for all of us. Our JOGAE-values do so for us.
Joie de Vivre
A connection is not a connection without colour, joy and optimism.
Ondernemend
It takes proactivity, ownership and accountability to get the job done.
Gründlich
We’ll keep going until the oval is perfect. Every detail – and every voice – matters.
Agile
Life moves fast, but we think faster. Whatever comes up, we’ll be ready.
Empatía
Our interest in, understanding of, and care for people drives everything we do.
Our voice
Our tone of voice reflects who we are as an agency. It gives OVAL character and creates consistency. Whether we’re talking to clients, customers, colleagues or communities, three key principles help shape our words into a nice oval.
We are real
We show ourselves and our work as real people. With simple words and straightforward copy, staying away from vague business lingo.
We are close
We get up close and personal. When we talk, we aim to create human connection and understanding using raw, unfiltered emotion at the core.
We are quirky
We are unapologetically ourselves. Eccentricity is an underrated skill and we’ve mastered it. We wrap our words in an oval of charm, informality and playfulness.
Our empathy vision
Everyone wants to feel understood. Truly heard. Fully seen. We know that the key to connecting people and brands is to put empathy at the heart of everything we do and say. At OVAL, we walk our empathy talk, by truly listening to and understanding people in all aspects of our work. From doing thorough research and co-creating sessions to close and seamless collaboration with our clients.
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